Redefine Meat to introduce 3D printed meat alternatives
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Redefine Meat, an Israeli company, has received an investment of $6 million to finish the development of a 3D printer for producing vegetarian alternatives to meat dishes.
Redefine Meat was founded in 2018 during the rise of concerns about the ability of meat producers to meet the demands of the world’s fastest growing population. And the problem is not only in the volumes of the product, but also in the environment, since animal farming plays a significant role in greenhouse gas emissions. It’s also not easy to make meat eaters even try vegetarian food, since the existing vegetarian versions of meat products are far from perfect. Such products only try to repeat the taste, aroma and texture of real meat. Redefine Meat intends to solve this problem with additive technologies.
The company promises to introduce a full-fledged production platform consisting of a high-performance additive system complete with software for modeling high-precision products and recipes of “consumables” of plant origin. Recently, the company secured financial support from venture companies CPT Capital and Hanaco Ventures, as well as PHW-Gruppe, the largest poultry-farming company in Germany. The total investment amounts to six million dollars.
Eshchar Ben-Shitrit, the CEO of Redefine Meat stated:
“Our goal is not just to develop a new food product, but to introduce a new technology for developing, producing and scaling alt-meat products. We have already successfully printed great products for multiple foodie events, and over the coming 12 months, we will take the technology to the next level where we expect to make a huge impact on the meat market and the future of our planet.”
Regarding the expertise, the developers consult with leading chefs and butchers. The results already obtained consist exclusively of plant materials and are supposedly not inferior in taste to meat, being completely indistinguishable from it, and even cheaper than products of animal origin. Redefine Meat promises to demonstrate the commercial version of the additive platform next year.
